MSc. Business & Marketing Analytics @ Aston

In deciding which programme was right for me, the major factors influencing my decision were based on what is of interest to me and long-term value with regard to career and foundation for further studies. I think it’s important to pursue a degree that is of interest because this provides motivation to do your best. Alternatively, one may chose a programme based on their competencies or what they are generally good at as this would determine if they excel in the programme or not. 

I was attracted to this programme because of how it differed from most business and marketing programmes. As the name suggests, it takes an analytical approach to understanding, explaining and predicting business and marketing phenomenon. This is ultimately aimed at making informed and quantitatively justifiable decisions that will produce optimal results. 

I chose this programme because in the long-run it would be highly valuable. Pursuing this masters degree will provide the necessary foundation to achieve my career goal of becoming a Management Consultant with a focus on Marketing and Strategy. It is my belief that data-centred marketing and strategy development is at the core of driving the competitive edge in businesses, therefore having a thorough understanding of these areas of a business, will no doubt improve one’s competitive advantage in the market place. 

Further, the benefits of the dissertation component of the programme cannot be understated for persons who wish to pursue a doctoral degree in the future (another of my long-term goals). The dissertation process provides exposure to researching at the postgraduate level and helps to develop research skills which will provide a solid foundation for a doctoral degree. 

For anyone interested in the Msc. Business & Marketing Analytics programme at Aston, further details can be found at: 

http://www1.aston.ac.uk/study/postgraduate/taught-programmes/school/abs/msc-business-and-marketing-analytics/